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Apple Search Ads is a powerful platform allowing UA managers to promote their apps on the App Store and reach millions of users. By targeting the right group of users and forming a well-designed ca...

We are proud to announce that you can now apply automations on Today tab ads and product page ads campaigns through SearchAds.com! Today tab and product page ad placements can be highly effective i...

We are happy to announce that our benchmark report for the casino games category, including all the insights below and more, is out! To support the app developers and marketers in their decision-ma...

Campaign management is a vast area where you should pay attention to various aspects like budgeting and timing.  At SearchAds.com, we are working on making those aspects easier for you to mana...

We proudly announce that SearchAds.com is the fastest campaign management platform in the world now!!  Our platform is now 300% faster, making you run and optimize campaigns more efficiently t...

We are excited to announce that you can now view all of your goals in one place, with Multiple Goal Selection! Compare your goals’ performance and make informed decisions with ease to optimiz...

There’s still a buzz around the mobile marketing ecosystem with the new ad placements updates of Today tab Ads and product page ads coming to the Apple Search Ads platform. Appsflyer said in ...

The App Store is a global platform with over 600 million weekly visitors. While 70% of the App Store visitors use search to find their next app, 65% of all downloads happen after these searches. Al...

If you are new to Apple Search Ads, building campaigns can be challenging. You probably think about: How to setup your campaigns How to find keywords to bid on? Which keywords to focus on? How to m...

The answer is simple: a higher return on investment. Let’s assume your goal is to get 100 downloads a day. Approach A – you advertise at random. No plan, no target audience, nothing. Approach...