Reports

Discover our collection of insightful reports at SearchAds.com. Stay ahead in the competitive app advertising landscape with expert-led reports on useful insights.

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2022 Apple Search Ads Benchmark Report

Learn where your campaigns stand compared to the industry to leverage successful Apple Search Ads campaigns.

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2022 Apple Search Ads E-commerce Benchmark Report

Get a detailed picture of how key metrics vary for e-Commerce apps in Apple Search Ads by date and storefront.

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2022 Apple Search Ads Hyper Casual Benchmark Report

Covering the H2 of 2021 and the H1 of 2022, the report provides Top Games, Top Paid Keywords, and the average Apple Search Ads CPT, CPA, TTR, and CR by quarters and by storefronts.

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2022 Apple Search Ads Casino Games Benchmark Report

In-depth Analysis of Casino Games insights gathered from +167M impressions, +13M taps, and +9M installs to improve your Apple Search Ads performance!

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2022 Apple Search Ads Health & Fitness Benchmark Report

Unlock category-specific conversion secrets for Health & Fitness apps with in-depth analysis and benchmarking data.

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Running multiple app placements on Apple Search Ads and developing a strategy around a combination of ad placements help apps in various ways.

Apple Search Ads Best Practices: 4 Hacks to Skyrocket Your Search Results Ads Campaign

This reading will provide in-depth knowledge about everything from building a robust keyword strategy and crafting a compelling campaign structure to optimizing your max CPT bids and driving relevancy and conversions through creative optimization.