No matter which category of app you have, it’s important to look at a variety of mobile success stories to learn about strategies that you could apply to your own business. As an early adopter of mobile, gaming is often at the forefront of innovation in the industry. Here, the success of a prominent sports betting and casino app, achieved in collaboration with MobileAction's SearchAds.com platform, highlights impressive accomplishments in differentiating themselves in a crowded market. With the goal of expanding their user base while maintaining cost efficiency, our customer sought a solution to lower their cost-per-acquisition (CPA) and boost user acquisition (UA) traffic.
Let’s dive into the key factors that drove their exceptional success so you can apply these practices to your own mobile marketing strategy.
Our customer, a sports betting and casino app, was looking for ways to stand out in a crowded market and improve their ranking for relevant generic keywords. But they needed to find a way to expand their reach and acquire new users without overspending on their advertising campaigns. They also needed help to lower their cost-per-acquisition (CPA), which had been impacting their user acquisition (UA) efforts.
Our customer found what they needed with MobileAction’s Keyword Advisor, an AI-powered tool that’s revolutionized UA. Keyword Advisor’s algorithm systematically analyzes organic and paid keyword performance from both you and your competitors to generate a custom list of keywords that you can use for your campaigns. This includes identifying keywords that your competitors are bidding on that you’re not and organic keywords that you and your competitors rank highly for that you’re not bidding on. Keyword Advisor saves you substantial time and effort by effortlessly collecting, processing, and automating this valuable data. Incorporating the recommended keywords from Keyword Advisor in both paid and organic marketing strategies enabled them to expand their keyword pool — leading to an increase in new downloads and first-time deposits.
Within five months, this sports and casino gaming app experienced significant growth and improvements in their KPIs:
• The number of new downloads surged by an impressive 83.25%, demonstrating a substantial increase in user acquisition.
• The first-time deposit (FTD) rate doubled from 6.37% to 12.49%, indicating a notable boost in user engagement and monetization.
The overall CPA decreased by an impressive 38.75%, reflecting more cost-effective advertising campaigns. While it's worth noting that the tap through rate (TTR) increased by 64.96%, it's essential to understand that this signifies a longer period for realizing profits, which is something that can happen when you add downloads from new sources. However, the positive outcome lies in the fact that the return itself was significantly higher, indicating the effectiveness of the implemented advertising strategies in driving conversions and revenue.
The app experienced a benefit for its ASO as well — with organic rankings for relevant keywords improving by an average of 25.9%. This enhancement played a vital role in boosting the app's visibility and attracting a larger user base. Collectively, these achievements highlight the successful implementation of strategic measures that led to substantial growth and improved performance for the app.
MobileAction’s Keyword Advisor can help you identify new avenues that you might have overlooked for your marketing campaigns without creating the burden of manual work. It helped this customer lower their CPA while boosting downloads and the rate of FTDs; learn more about what it could do for your business.
Optimize Your Own Mobile Marketing Strategy:
Apple Search Ads offer cost-effective ways to increase reach, brand search, and downloads. With MobileAction’s AI-powered Smart Bidding, you can leverage an advanced automation tool designed to manage your Apple Search Ads campaigns and dynamically adjust bids. It takes into account real-time market changes and your predefined goals and budgets within the platform. By setting targets such as optimizing your cost per acquisition (CPA), cost per install (CPI), and return on ad spend (ROAS), Smart Bidding efficiently manages your bids, allowing you to focus on other strategic aspects. The tool can even optimize bidding based on in-app events that are essential to you, like making a first-time deposit, creating a profile, or registering for a free trial.
In addition to adjusting bids based on market changes and your set goals, Smart Bidding also leverages your previous campaign bid history. By analyzing your past bidding performance, Smart Bidding’s AI considers valuable insights and trends to refine further and optimize your bids, ensuring better outcomes for your campaigns.
MobileAction provides comprehensive app store marketing intelligence and seamless AI-powered Apple Search Ads campaign management. Backed by our vast dataset of 5+ million tracked keywords and a library of 70+ million ad creatives from 50+ ad networks, our solutions help you drive more downloads effectively. Maximize your app's success and make data-driven decisions with the MobileAction platform.
Learn more about how you can transform your mobile marketing strategy with our AdCreative Studio.
Want to see how the premier mobile UA optimization platform can help you improve your business? Schedule a demo today!