Moburst is a digital full-service, a mobile-first marketing agency that helps companies to scale and become category leaders.

They’re solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and data, are the main drivers of success at scale. Their job is to offer creative solutions that connect brands with highly targeted audiences that convert into high-value long-term users.

Among their services: media buying, paid social, search, influencers marketing, marketing strategy, organic awareness, SEO, ASO, CRO, product consulting, UI/UX, website development, video production, creative & content, and much more. Moburst has offices in New York City, Tel-Aviv, and San Francisco.

The Challenge

As an agency running high scale campaigns, it’s important to make the optimizations as efficiently as possible, along with an easy way to track the performance on a daily basis.

Moburst’s media manager team were dealing with multiple campaigns, platforms, and dashboards, to keep track of the performance of Apple Search Ads campaigns. They were looking for a way to optimize and scale Apple Search Ads campaigns efficiently and increase productivity at the same time.

The Solution

Moburst started to work with Searchads.com back in 2020.

Tracking the KPI goals by diving into the keyword level, they can control the bid per keyword, and look into suggested bids in order to be more competitive with another advertiser that’s bidding on the same Keywords.

With the Searchads.com platform they are now able to do everything from one place. Making optimizations, analyzing the performance, and also taking actions such as adjusting the bids, or the budgets per campaign, and even creating new campaigns, without switching back and forth between numerous platforms.

The Result

With automation rules, which take action in real time, or alert them when unusual things happen, like when the impressions go down, or when the cost per conversion goes up, they managed to track their performance and take action on time, which helps make sure they don’t miss any opportunity along the way.

Utilizing a rule-based automation tool, they managed Apple Search Ads campaigns programmatically with real time bid changes, allowing for sophisticated automations which besides reducing CPAs and running constant optimization can maximize impressions share during peak events like Black Friday, Valentine's Day, Mother’s Day, etc.

By using the automation rules, they increased new downloads by 80% and custom conversions by 150%, for an app they managed.