We have great news for you. In our platform, we enable you to track your competitor’s both paid and organic keywords and also add them to your keyword list.
Every user acquisition manager knows how itching it is to find keywords that bring installs. But, there is another thing that is even more challenging: ‘’Using tons of keywords but getting low installs’’.
We seem to hear you saying ‘’What is the solution for it?’’ Actually, the answer is so simple ‘’Knowing what keywords are being used by your competitors’’.Then, I have great news for you. In our platform, we enable you to track your competitor’s both paid and organic keywords and also add them to your keyword list. Let’s dig how we can help you hunt their keywords.
Let’s say you are a user acquisition manager who is in charge of driving more users to a meditation app. It would be good to check top Health & Fitness advertisers to be aware of your competitors. Top advertisers are ranked by the Search Ads score.
Let’s see top advertisers:
Reflectly: Self-Care Journal’s visibility score is 95 which is quite high as it can be 100 at most. You may want to find out their paid keywords as they seem to be performing well based on their high Search Ads visibility score. Let’s dig in their Apple Search Ads keywords to unveil their paid UA strategy.
It’s very simple. You can do it in just 2 steps:
Just write down Reflectly: Self-Care Journal on the search bar of the ‘’Search by App” section in which you can get the data about what a particular app is bidding in a specific country as well as the other countries they are bidding. Let’s say you set the country as ‘’US’’. Now you can see all paid keywords for this app in the US. It is actively running Apple Search Ads in 42 countries and it has 26,786 paid keywords. This might be a desirable source for your keywords and you can add them to your keyword list by clicking plus sign on the left of the keywords by considering the popularity score of them.
Let’s analyze together in detail,
After that, you may want to make a deeper analysis for another relevant keyword for your app “meditation’’. You can see which apps are ranking for this keyword. You can track other Health & Fitness apps using this keyword on the search bar of the ‘’Search by Keyword’’ section.
The list starts from the ones having the highest impression share with this keyword to the lowest impression share.
Let’s analyze the metrics on the top of the table in detail;
Later on, let’s get back to one of our competitors Reflectly: Self-Care Journal. Say you wanted to monitor the organic keywords of it. You may want to bid on their keywords, then you should move to the organic keyword hunt section and find the keywords there.
It has 2,081 organic keywords in the United States. You can add all those by just clicking the plus sign on the left of the keywords and start running ads.
Let’s decide whether you add the keyword “uno’’ keyword to your paid keyword list:
Let’s say you couldn’t decide whether to add “uno’’ or not, despite analyzing the data. You may want to analyze some specific metrics for your keywords. You can apply filters to the keywords as shown in the screenshot below:
With the help of this, you can meet your specific needs from keywords.
Finally, after my analysis is done, I can easily add these keywords to my list and start running ads!
Once you apply all the steps we mentioned above, you don’t need to worry about how to discover new keywords anymore. Your competitors would be spending time to find out the well-performing keywords. The only thing you are going to do is to track their efforts and outcomes then take action!
We would love to help you get ahead of the competition by analyzing your competitors’ paid and organic keywords. Schedule a demo to learn more about what you can do more with SearchAds.com’s features!
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