Apple has announced a series of updates for its Apple Search Ads platform. App marketers will soon be able to run ads on the Today's Tab and competitors' product pages.

Apple has announced a series of updates for its Apple Search Ads platform. App marketers will soon be able to run ads on the Today's Tab and competitors' product pages.

What You'll Learn:

• Updates on ad variations, and best practices of Custom Product Pages and how to optimize them
• Switch to the Cost-per-Tap model in Search Tab Campaigns, and budget updates
• Upcoming ad placements in Today Tab and Product Pages
• Importance of paid campaigns in iOS user acquisition with the recent updates

And much more!