1. Getting Started with Apple Search Ads

Apple Search Ads is quite new for almost all of us. While User Acquisition Managers have abundant sources to drive more conversions, the popularity of Apple Search Ads has been surging each day. In this very first episode of our Apple Search Ads Course, we’ll cover all the fundamentals for Apple Search Ads and equip you with the right knowledge to get you started.

What you’ll learn:

• What is Apple Search Ads?
• Why you need Apple Search Ads?
• Apple Search Ads Basic and Apple Search Ads Advanced – which one is right for you
• Campaign Structure - Elements of an Apple Search Ads campaigns and best practices to manage a campaign.