At SearchAds.com, we are working on making those aspects easier for you to manage your campaigns best way possible. In light of this purpose, we are excited to introduce you to dayparting & budget management automation!
Campaign management is a vast area where you should pay attention to various aspects like budgeting and timing. At SearchAds.com, we are working on making those aspects easier for you to manage your campaigns best way possible. In light of this purpose, we are excited to introduce you to dayparting & budget management automation!
Timing is crucial for app marketing. Showing your app at the right time is as important as showing it to the right audience. Considering you will have a certain budget, spending that during the times you will get the most outcome is essential. This is where dayparting, or what you might know as ad scheduling, comes into the picture.
Not using an automated system can cause you to face several difficulties during your campaign management as we listed below.
We always suggest that UA managers should arrange their spending in a way that they won’t experience any limitations. They should reach out to their target audience at any time during the campaign. If you know your users’ behavior, meaning specifically the periods that they will be more likely to install your app, you can respond well by running campaigns in any ad placement that would serve your campaign goal well during those times.
Without automation tools, you should manually arrange your dayparting and budgets. This can be extremely time-consuming and open to human error, considering you will have lots of different campaigns and keywords.
Your campaigns will run continuously, however, the conversion you will get from them might change during the whole campaign.
If you detect the prime times, you can increase your daily budget to display your campaigns more during these times. In the following example, you will see campaign data from a food & grocery delivery app. Since they have already decided in which periods they should display their ads, they arranged the dayparting accordingly.
Another strategy that you can follow with this automation is, to form different orders to react to market insights. You can consider this strategy as an “IF” formula for data sheets. On top of scheduling your ads via dayparting, you can set rules to activate only if some conditions are met.
Although you set some goals while forming your campaigns, the variables won't be the same during the whole campaign lifecycle. With that being the case, sometimes you need to change what you expect from your campaigns. Doing these changes manually requires a lot of time and effort. However, while using our automation tool, you can set different types of actions to react to various occasions that might occur during the time your campaign run.
Preparing for different scenarios creates a huge comfort for UA managers. Letting an automated system do all the checking and react to them accordingly is so valuable.
Here is an example of how you can apply this strategy successfully;
Another opportunity to adapt this automation to your campaign management strategies is Apple’s new ad placements. Especially for some categories like food & drinks, users might tend to look for an app during specific time periods. For instance, users will look for a food & drink category app mostly when they are hungry like right after work hours. So, it might bring more installation if you run your today tab ads during these times to increase your conversions.
Last but not least, you can use this automation to test and detect the times that your users are more active. While running ads in display placements at different times will make you monitor and analyze your target audience’s behavior in the changing market. Therefore, you might plan your future campaigns accordingly.
Using this data, you can set campaigns that would bring more installs and conversions. This will increase your ROI by eliminating the periods that you run your ads but not receiving a decent outcome.
Using our automation, you can also keep track of your campaign performances. While forming your campaign automation rule, you can add various conditions as indicators of when you would like to get informed about the campaign performance. This way, you get to receive notifications via email, slack, or our smart notifications tool.
This strategy might be useful especially if you are testing out new campaign strategies. You can check their performances mid-campaign and make an informed decision about whether to keep running that campaign or not. While making these decisions, you can save lots of time and money that could turn into waste in the long run, and use it to test another campaign that might bring a better conversion.
Here is an example of how you can implement this strategy into your campaigns;
With ad scheduling and budget management, you can maximize your ROI, reach your target audience more effectively, and avoid the pain points of inefficient use of ad spend, limited ad exposure, and time-consuming manual adjustments. Sign up now to start using our automation tools for taking full control of your campaigns and achieving better results.
