Category: Product Releases

If you are new to Apple Search Ads, building campaigns can be challenging. You probably think about: How to setup your campaigns How to find keywords to bid on? Which keywords to focus on? How to m...

The strategies practiced in Apple Search Ads change day by day, and so does our Grader tool. With the new metrics added to Apple Search Ads Grader, gain more comprehensive insights into the general...

Campaign management is difficult. Especially when you have dozens of them. You have to track your budget, impression shares, CPA levels, and more to achieve the best results.  Here are some of...

Apple Search Ads, without a doubt, is the best place to run ads. It is effective since users see your ad when they are the most inclined to a download, meaning when they are searching for an app. I...

No doubt, it’s every app marketer’s wish to be able to manage well-performing campaigns from the day they have started running them out. Still, the process of optimizing a campaign never comes to a...

Search Tab Ads have recently entered our lives as a new ad channel. With the right audience targeting, now UA Managers have a chance to push their app in front of potential users. Even before they ...

SearchAds.com platform allows you to see the Apple Search Ads and Mobile Measurement Partners data in one single dashboard, and thus allows you to make your data analysis quicker and easier. But wh...

As the importance of Apple Search Ads is getting bigger and bigger every day, tracking and measuring the performance of your Apple Search Ads campaigns is becoming even more crucial for you to opti...

Like any advertiser, we wish to be able to manage well-performing campaigns from the day we have started running them. However, the process of optimizing a campaign never ends! Especially for the o...

As User Acquisition Managers dealing with multiple campaigns and ad groups in different storefronts, it is a must to make new experiments to increase your ROAS. Yet, when you’d like to run th...