Category: News

The App Store is a global platform with over 600 million weekly visitors. While 70% of the App Store visitors use search to find their next app, 65% of all downloads happen after these searches. Al...

In June 2022, Apple Search Ads released the latest version of Apple Search Ads Campaign Management API 4. With this release, there were three changes: Search tab campaigns shifted to the cost-per-t...

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to be ahead of the competition and acquire users in the App Store. Though it’s an excellent platform to...

Our latest survey shows that the adoption rate for Apple Search Ads in 9 popular categories was around 70% in October 2021 for the top 10 most downloaded apps. The only way to stay in this race and...

The Apple Search Ads Benchmarks dashboard by SearchAds.com is now open to the community. It presents data from thousands of apps across 60 countries and 26 app categories. App marketers will be abl...

Apple Search Ads has arrived in mainland China!  Apple Search Ads, an efficient and easy way to help people discover your app when they search on the App Store, has been launched in mainland C...

Millions of people visit the App Store every day. Naturally, these users have a high potential for downloading an app. Leveraging this situation allowed Apple Search Ads to become one of the most p...

App marketers and AdTech companies have started to talk about the upcoming changes about IDFA after the iOS 14 update that Apple announced at WWDC20 (World Wide Developer Conference) in June. Then,...

SearchAds.comがApple Search Adsの公式パートナーになりました事をご報告申し上げます。本パートナーシップのプログラムはApple Search Adsにより提供されているもので、Apple Search Adsへ出稿する皆様の体験をより円滑にする、キャンペーン管理や計測関連の企業に与えられるものです。 これまで支えて下さった顧客の皆様、パートナーの皆様へは格別の感謝...

We’re delighted to announce that SearchAds.com has become an official Apple Search Ads Partner as announced by Apple Search Ads on Jan. 30. Apple Search Ads identifies select campaign management co...