Apple Search Ads is a powerful platform allowing UA managers to promote their apps on the App Store and reach millions of users. By targeting the right group of users and forming a well-designed ca...
We are happy to announce that our benchmark report for the casino games category, including all the insights below and more, is out! To support the app developers and marketers in their decision-ma...
There’s still a buzz around the mobile marketing ecosystem with the new ad placements updates of Today tab Ads and product page ads coming to the Apple Search Ads platform. Appsflyer said in ...
The answer is simple: a higher return on investment. Let’s assume your goal is to get 100 downloads a day. Approach A – you advertise at random. No plan, no target audience, nothing. Approach...
