Category: Advanced Tips

We are happy to announce that our benchmark report for the casino games category, including all the insights below and more, is out! To support the app developers and marketers in their decision-ma...

The introduction of ad variations using custom product pages was one of the most significant developments for Apple Search Ads marketers. By creating different combinations of their App Store listi...

We all know that Apple Search Ads is a highly favored campaign platform for mobile user acquisition. With its several benefits to mobile app marketing such as the opportunity of reaching out to use...

How can we prepare for IDFA Deprecation? App developers have been worried about all the buzz surrounding the new privacy policy being implemented by Apple.  You can check out our panel on IDFA...

In January of 2021, SearchAds.com had a conversation with Thomas Petit about Apple Search Ads Creative sets and what to expect in 2021. Thomas is an expert on Apple Search Ads who helps other compa...

Should you be bidding on your brand keywords in Apple Search Ads? If you have a strong brand and a well-known company already – what’s the point? If you are ranking first with brand recogniti...

Winning the auction means getting your app in the Apple App Store ads. These ads are at the top of the App Store search tab. Apple Search Ads works with something called an auction system. This mea...

Both being related to the App Store search, ASO and Apple Search Ads are ways of showcasing your app and actually the most effective way of acquiring new users. 65% of all iOS downloads happen afte...

Apple Search Ads is a powerful tool to increase your growth. Through a carefully designed campaign, it is possible to grow your user base and increase your revenue. However, you should be very care...

Creating a campaign requires more than market research and tracking your data conscientiously. Every advertiser has faced different matters when it comes to optimization of a campaign; data discrep...