apple search ads basic and advanced
Apple Search Ads Basic VS Advanced
Claire McIntosh avatar
Claire McIntosh

Apple Search Ads Basic and Advanced… What’s the difference anyway? Which one should you choose? The first question you need to ask yourself is this: Do you work with apps on the App Store?  Ap...

user acquisition search ads
User Acquisition: Utilizing SearchAds.com
Talip Sencan avatar
Talip Sencan

Apple Search Ads is a terrific ad network for user acquisition. The way the platform works results in high conversion rates due to interested and relevant audiences. But what if we told you that Ap...

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How to run a Discovery Campaign on Apple Search Ads
Claire McIntosh avatar
Claire McIntosh

Apple Search Ads discovery campaigns are an important part of mobile app user acquisition. App store search ads require a lot of tinkering with ASO and optimizing keywords in order to be the benefi...

funnel page
Funnels Page: See the Breakdown of Your Data, Compare Easily
Aysenur Altunay avatar
Aysenur Altunay

SearchAds.com platform allows you to see the Apple Search Ads and Mobile Measurement Partners data in one single dashboard, and thus allows you to make your data analysis quicker and easier. But wh...

How to Use Apple Search Ads Creative Sets to Improve Ad Performance?
Zehra Cetinel avatar
Zehra Cetinel

As most of you should know, keywords are not the only way to utilize Apple Search Ads. There are many other ways you can do to boost your app. Even you create the best campaigns and set up the opti...

Apple Search Ads Budget: Reaching Maximum Efficiency
Talip Sencan avatar
Talip Sencan

Apple Search Ads is a powerful user acquisition channel. When used correctly, it can significantly increase your app growth and your revenue. You can check out our best practices post on Apple Sear...

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Cannibalization in Apple Search Ads: Should you bid on your brand keywords?
Claire McIntosh avatar
Claire McIntosh

Should you be bidding on your brand keywords in Apple Search Ads? If you have a strong brand and a well-known company already – what’s the point? If you are ranking first with brand recogniti...

win auction apple search ads
How Do You Win The Auction in Apple Search Ads
Claire McIntosh avatar
Claire McIntosh

Winning the auction means getting your app in the Apple App Store ads. These ads are at the top of the App Store search tab. Apple Search Ads works with something called an auction system. This mea...

app store algorithm
How does the App Store Search Algorithm Work?
Zehra Cetinel avatar
Zehra Cetinel

App Store Search had become one of the most crucial terms of mobile marketing. 3.5 billion people have been estimated to have access to app stores directly through their mobile phones. Those number...

apple search keyword match types exact broad
Understanding Keyword Match Types in Apple Search Ads
Irmak Karademir avatar
Irmak Karademir

App Store is one of the best platforms to bring your app together with the right users. Considering there is a lot of competition within the App Store, making your app visible on App Store might se...

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