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Apple Search Ads has arrived in mainland China!  Apple Search Ads, an efficient and easy way to help people discover your app when they search on the App Store, has been launched in mainland C...

If you are looking for new ways to develop your app marketing strategy, Apple Search Ads is probably one of the best user acquisition channels to try out. In this article, we will share with y...

Wellness products have always been on trend for the people who seek to become healthier in different ways, but Covid-19 made it a whole different situation. People started to prioritize their healt...

Delivery apps, in the food and drink genre, have become more popular during the pandemic days. DoorDash, one of the biggest apps in the food and drink category is also one of those that reached the...

Casino games are obviously one of the most competitive subgenres in the gaming category. It is always possible to see a couple of casino games in the top charts. Being this popular, these games are...

No matter if you’re a hardcore gamer or an occasional player, one thing is for sure: We’re lovin’ games even more since the beginning of the pandemic. It’s no surprise that the Mo...

Millions of people visit the App Store every day. Naturally, these users have a high potential for downloading an app. Leveraging this situation allowed Apple Search Ads to become one of the most p...

Apple Search Ads is a relatively new user acquisition channel. Many app marketers are wondering how to use the platform in an efficient way that is profitable for their app. If you still do not kno...

Apple Search Ads is keeping its place as one of the most significant user acquisition channels, therefore the top charts of different categories are full of apps that are highly active in Apple Sea...

How can we prepare for IDFA Deprecation? App developers have been worried about all the buzz surrounding the new privacy policy being implemented by Apple.  You can check out our panel on IDFA...