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We are pleased to announce that now you can automate your Apple Search Ads campaigns based on organic rankings and impression share. As known, Apple Search Ads and ASO complement each other.  Apple...

In June 2022, Apple Search Ads released the latest version of Apple Search Ads Campaign Management API 4. With this release, there were three changes: Search tab campaigns shifted to the cost-per-t...

2021 was quite a year for hyper-casuals. They have dominated the top charts for a long time and had their share of last year’s impressive spending in the App Store. Privacy shifts have brough...

The strategies practiced in Apple Search Ads change day by day, and so does our Grader tool. With the new metrics added to Apple Search Ads Grader, gain more comprehensive insights into the general...

Campaign management is difficult. Especially when you have dozens of them. You have to track your budget, impression shares, CPA levels, and more to achieve the best results.  Here are some of...

The competition in Apple Search Ads is getting tougher every single day. The only way to get the edge over your competitors is to ensure your Apple Search Ads campaigns operate as efficiently and e...

Apple Search Ads, without a doubt, is the best place to run ads. It is effective since users see your ad when they are the most inclined to a download, meaning when they are searching for an app. I...

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to be ahead of the competition and acquire users in the App Store. Though it’s an excellent platform to...

The introduction of ad variations using custom product pages was one of the most significant developments for Apple Search Ads marketers. By creating different combinations of their App Store listi...

No doubt, it’s every app marketer’s wish to be able to manage well-performing campaigns from the day they have started running them out. Still, the process of optimizing a campaign never comes to a...